Campaign · Art direction

Nutella Summer TourTaking Nutella’s ice cream on the road

Nutella’s summer tour across Polish cities, where I led the art direction of the whole campaign and produced its digital visual communication.

  • RoleArt Director
  • ClientNutella
  • AgencyMullenLowe Warsaw
  • Year2026
Nutella Summer Tour cover
01

Key visual

Bringing the summer Nutella Ice Cream Tour to life through the campaign’s key visuals, from concept to production.

Nutella Summer Tour: Key visual
Nutella Summer Tour: Key visual
02

On tour

Capturing the summer vibes, from teasers to content created throughout the tour. I led production and post-production, bringing the tour to life online.

Production teamZofia Szozda, Tomasz Kiełbasa, Weronika Kiełbasa, Anna Drzewiecka, Anna Chlapek

Nutella Summer Tour: On tour
Nutella Summer Tour: On tour
Nutella Summer Tour: On tour
Nutella Summer Tour: On tour
Nutella Summer Tour: On tour
Nutella Summer Tour: On tour